Monetizing unused hotel spaces

Becoming a popular concept during the pandemic, the day use of empty rooms allows people to utilize the space for their own needs, earning you extra cash and a talking point amongst those within the circle.

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Indie or franchise?

‍Deciding whether to franchise your hotel or go independent is a significant choice that requires a lot of time and effort to make the right decision for you.

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Convert hotel site visits into reservations

‍Site visits often get overlooked when booking group events. Here are some hints on how to make sure you convert all the site visits into reservations.

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Hotel keycard as a marketing hack

Let’s be honest, most hotel key cards are pretty dull. Plain white plastic that guests barely notice – yawn! But what if these little cards could be more than just a key?

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A must-utilize Apple Maps feature for your hotel

Apple has upped its booking game, now letting potential customers book properties directly through Apple Maps. Step aside Booking.com and Tripadvisor 😉

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A secret hotel bar in the room no. 8

‍Tucked away behind a bamboo wall, The Green Lady Cocktail Room at the White Sands Hotel in Oahu offers a speakeasy vibe that transports you right back to the Roaring '20s.

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$91,000 per night and 50% occupancy

‍Deplar Farm in Iceland is redefining luxury with its unique, all-inclusive offerings. With just 13 rooms and a minimum stay of three nights, prices range from $3,703 to a whopping $91,279 per night.

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Two hotels, one building

In the historic heart of Cambridge, UK, the Locke and Hyatt Centric hotels, managed by Edyn Group, have come together under one roof to offer a unique blend of accommodation experiences (so-called dual-branded hotels).

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The Wim Hof Hotel

"The Wim Hof Hotel", an initiative by the famous ‘Ice Man’, demonstrates how a personal brand can evolve into a global phenomenon, boasting 1000 instructors worldwide.

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Aparthotels and Gen Z snacks

In a recent X post, @levelsio noted that if hotels just added basic kitchens, Airbnb would be out of business.

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Hotel bakery and specialty coffee

Psychologically, it's been proven to be a driving force in bakery sales, so why not apply this to the hotel scene?

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Online checkin, hotel value calculator and mini markets

‍We can online check-in comfortably for flights, so why isn't it the norm for hotels? 🤔 Look, it's not just us who think that:

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Book Review: Unreasonable Hospitality

I've got to tell you about this incredible book, "Unreasonable Hospitality". I wanted to make a quick review and share my insights with you. 

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Forgotten Hotel Product: Sleep Experience

High cleaning standards, a fantastic bed and good customer service. It really doesn’t take much to please me as a hotel guest.

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The OG of Hybrid Hospitality

Unless you live in Amsterdam, you’ve probably never heard of Hotel Casa. So, what's special about it? Well, they’re pioneers of hybrid hospitality and they’re copied a lot — take other successful Amsterdam hotel concepts like Zoku, Social Hub, and CitizenM, for example.

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Inventory game (Hotel Revenue Management 4.0)

Hotel revenue management is a fascinating topic because even if you think you’re an expert, there’s a good chance you may still be leaving a lot of money on the table. 

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7 ideas to boost hotel revenue

There is a lot of discussion about the upcoming recession. We brainstormed some ideas to keep your occupancy rates high in the incoming months/years.

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Clever ideas you can “steal” from Zoku Hotels

‍Zoku is a small chain with hotels in Amsterdam, Copenhagen, Paris, and Vienna. They are good at upselling, especially services related to “work”.

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Hotel coworking that prints money

“People don’t mind paying $15 for an avocado toast, but it’s an entire mission to convince a hotel guest to pay the same price for a coworking.”

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