With Gen Z steering clear of booze and the non-alcoholic drinks market projected to hit a massive $1.65 trillion in 2025, it might be time to stop sleeping on buzz-free beverages.

I recently came across a brilliant California-based catering agency called Good + Bar. They create a bespoke cocktail vibe, without the drunken fights, slurred speeches, or morning-after regrets.

Perfect for company events, they bring in professional mixologists and even tailor the drink menu to match your brand’s personality.

Add them to your contacts, and if you run a hotel, maybe let them inspire something more permanent on your menu.

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