Can you believe it… No one dreams of queuing at reception *shock*.‍

‍Matthijs Welle shared that AMANO Group has officially ditched the front desk, and honestly, it makes sense.

Hospitality was never meant to happen from behind a screen, especially not while guests stand awkwardly watching their passport details get typed out at 120 decibels.

By removing the desk, they’ve opened up the lobby for something far more interesting; eye contact, human connection... maybe even a glass of champagne.

It’s a bold shift, but one that looks and feels right. The space is more welcoming and definitely less transactional.

Now, all of a sudden, the first five minutes of someone’s stay feel like a celebration, not an admin task.