friend sent me some photos from a weekend event she attended at a venue near Lisbon. I know the place, it’s very upscale, very wedding-forward.

But her pictures told a different story: ✨ Cool vibe. Relaxed. The kind of place you’d want for a company offsite or creative meetup.

It made me realize: so many venues unintentionally pigeonhole themselves with the wrong kind of imagery.

I’ve seen dozens of hotels that are perfect for business retreats, but their websites only show ballrooms dressed for posh weddings.

If all your marketing photos feature banquet tables and chairs in white covers, how is anyone supposed to picture a laid-back strategy session?

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Solution: Build an image gallery with different looks and use cases.

Weddings, yes, but also offsites, workshops, team dinners, creative sprints.Let people see what’s possible.