Thijs de Boer shared a video that nails what so many restaurants and hotels struggle with: staying busy all day.

It’s a simple split-screen; breakfast on one side, dinner below. Bright light, coffee clinks, quiet laptops... then a switch to dim lighting, cocktails, music, buzz.

Same space, totally different energy.

This kind of content helps people picture themselves there, whether it’s an 8am espresso or a 9pm wine night.

Also, don’t sleep on the fact that if they’re showing up for one, they’ll likely want to stick around for the other.

FOMO is a powerful thing.If your space transforms throughout the day, show it. Maybe it’s not the offer that’s falling flat. Maybe it’s how you’re framing it.