Most guests won’t tell you what’s wrong.
Not because they don’t care, but because it’s easier to stay quiet, check out politely… and never return.
That’s why hotels should take a cue from those smiley-face feedback buttons in public toilets. One press, instant opinion. (Just wash your hands after.)
Now imagine that idea built into a ‘testing room’, a dedicated space with quick-feedback buttons next to key features:
If it’s quick and discreet to say something was off, why not make it possible?