Hotels have had a while to figure this out... guests don’t need another bottle of check-in prosecco, they need a gym that doesn’t look like a forgotten storage room.
Luxury brands will drop millions on marble, but god forbid they spring for a proper barbell. Levelsio’s viral tweet hit a nerve for a reason; modern travellers want clean food, a solid workout, and maybe a sauna that isn’t just for show.
Even Bryan Johnson, the guy dropping $2 million a year to stay biologically 18, has taken jabs at hotels still clinging to outdated ideas of luxury.
Of course, not alls lost in the alckyhol department. As David Kijlstra points out, booze still pays the bills.
But that middle ground is wide open.Somewhere between cheap Temu dumbbells and Dubai fitness palaces lies a goldmine for hotels that cater to health-conscious guests without going full monk mode.Swap champagne on arrival for:
... and you may just catch the wealth transfer before it jogs off to a wellness retreat.
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