Ever seen a hotel site with “Book Now & Save $54.05” next to the room rate?

Neither has Alessandro Crotti.

He states how Amazon shows you exactly what you’re saving. Netflix offers a free trial. Spotify spells out the deal.

Their CTAs are built to trigger… well… action.

Hotel booking engines, on the other hand, are still stuck with the same “Book Now” button for every rate and guest.

Why? Because booking engine providers build what hoteliers ask for, not what actually converts.

That’s why OTAs keep winning. They follow data. Hotels follow preferences.

And in conversion science, preferences don’t stand a chance.

‍Pssst: Want to hear more about how simple changes can maximize bookings?Check out our blog on ‘check availability’ and the ‘maybe later’ button for more solid tips!