Expedia’s rolling out video uploads for hotel listings. Finally, a chance to show what your place actually feels like without relying on moody lighting and adjectives.

Even better, the content guidelines are… surprisingly decent.Here’s just a couple:

• No starring guests in slow-mo twirls (you’re not shooting a perfume ad)
• 30% or less on activities

70% on the property itself: rooms, pool, amenities

These tips are gold for your own site, social, or booking pages.

‍No one’s reading your bullet-point list about 'stunning views' anymore.

‍But a simple, well-shot video that shows off your space gets shared and booked.