It’s official: people are drinking less alcohol, with Gen Z leading the shift toward healthier beverage choices.
Research even suggests that by 2032, the non-alcoholic market could see growth of up to 170%.
With stats like this, it's clear to see that a non-alcoholic menu in your hotel could be another deciding factor on whether people stay or not.But now comes the tricky part; understanding what drinks are people actually ordering nowadays. Well, Simon Kutcher dug deep and found that there's a growing interest in:
I learned about this research in the last Travel Essentialist, my favorite hospitality newsletter.
Psychologically, it's been proven to be a driving force in bakery sales, so why not apply this to the hotel scene?
Continue reading →We can online check-in comfortably for flights, so why isn't it the norm for hotels? 🤔 Look, it's not just us who think that:
Continue reading →Tucked away behind a bamboo wall, The Green Lady Cocktail Room at the White Sands Hotel in Oahu offers a speakeasy vibe that transports you right back to the Roaring '20s.
Continue reading →I've got to tell you about this incredible book, "Unreasonable Hospitality". I wanted to make a quick review and share my insights with you.
Continue reading →"The Wim Hof Hotel", an initiative by the famous ‘Ice Man’, demonstrates how a personal brand can evolve into a global phenomenon, boasting 1000 instructors worldwide.
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