“People don’t mind paying $15 for an avocado toast, but it’s an entire mission to convince a hotel guest to pay the same price for a coworking.”
This is not my quote, I heard it from one Belgian hotelier who tried really hard to build a revenue stream with a coworking space.
He succeeded, but not by charging for a coworking space.
Let me explain to you how.To attract business clients, hotels traditionally build meeting spaces.
More business clients you want to attract, the more spaces of different sizes and types you offer.
I’ve seen hundreds of such places, and they all look the same (kind of).
Most of these meeting spaces are not designed for productive work, even if they are ironically presented this way.
Spotty wifi, uncomfortable chairs, not inspiring rooms, often without any natural light.
Convert one of these meeting súaces (the one with natural light!) into a coworking space and I will show you how to make it a significant revenue stream (not by selling day passes or memberships).
That doesn't mean you shouldn't have meeting spaces, they bring a lot of revenue (Rooms + F&B).
Coworking models that I've seen working:
1/ can work anywhere. 2/ and 3/ mainly in the cities, for obvious reasons.
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