Unless you live in Amsterdam, you’ve probably never heard of Hotel Casa.
So, what's special about it?
Well, they’re pioneers of hybrid hospitality and they’re copied a lot — take other successful Amsterdam hotel concepts like Zoku, Social Hub, and CitizenM, for example.
The short answer: They don't have to.
Founded in the late ‘50s to help solve the housing shortage for students, Hotel Casa is a non-profit business and they don’t have any pressure from stakeholders to grow.
Their hybrid model of offering hotels rooms alongside student housing allows them to create an interesting mix of people while simultaneously generating extra cash to subvent their affordable student accommodation.
Student rooms cost about 500 Euro a month, which is very cheap for Amsterdam, so it won’t surprise you to hear there’s a two-year waitlist.
And their hotel rooms can cost anywhere between 120 and 250 Euro a night.
A non-profit with no aim to scale?
You might expect some hippie business, but Hotel Casa is a very progressive design hotel and they use a lot of smart hacks to support their success.
Let's have a look at some of the things they do differently than the average hotel.
Hotel Casa plays the Inventory Game.
I’ve seen a lot of lobby shops, but never one so appealing that I bought something — until Hotel Casa.
I talked to the General Manager, who shared some insights.
One of the most common patterns when you visit hybrid hospitality hotels is the focus on meeting rooms — in fact I organize a coworking day for hospitality folks once a month in Hotel Casa’s lobby.
The best hack of Hotel Casa is that they have an almost unlimited supply of people working in F&B.
If you liked this post, you might like my analysis of Zoku too.
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