$91,000 per night and 50% occupancy

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#1 How to charge up to $91,000 a night

Deplar Farm in Iceland is redefining luxury with its unique, all-inclusive offerings.

With just 13 rooms and a minimum stay of three nights, prices range from $3,703 to a whopping $91,279 per night, covering everything from gourmet meals and heliskiing, to spa treatments and guided adventures.

Taylor deep-dived into the numbers:

  • ☀️ In the summer, at only 50% occupancy, the farm generates about $3.6 million over 130 days
  • ❄️ An additional $2.2 million during the winter season
  • 📅 With 104 nights already booked for the upcoming year, Deplar Farm has secured $5.2 million in revenue
  • 💰 Projecting potential annual earnings of $9.5 million at half capacity.

This pricing strategy not only ensures significant income but also maintains an exclusive, high-quality guest experience.

#2 A better hotel gym

It seems that hotel gyms usually catch a lot of flak on social media.

Small, dingy areas with missing equipment?

But we don’t have to settle for that. Remember how hotel restaurants used to be?

Many were removed until hotels realized reinvention could attract locals with vibrant, appealing dining spaces.

Let's have a look at 2 completely different approaches:

Voldelgym is not a regular hotel gym.

Social Hub Amsterdam incorporated the trendy Vondelgym brand into the hotel; now it's a hotspot for locals.

The gym is operated separately by a different company, and the hotel has no operating costs.

The operator is focused on making the gym successful - something that's probably at the bottom of the hotel's priorities list, right?


Plan B: Remove the hotel gym and provide a better alternative nearby

Bob W is a network of serviced apartments across Europe. Instead of building their own gyms, they partner with top-notch local gyms within walking distance from their apartments.

Their founder, Niko, explains the concept in his LinkedIn post.

If the gym scene just doesn't mesh with your hotel's vibe, maybe it’s time to rethink that space.

What fun, unique feature could replace those lonely treadmills? Let us know your ideas!

#3 "Location, location, location"? Maybe not with e-bikes 🚲

In Amsterdam, the popularity of electric bikes is reshaping real estate trends.

People are now buying larger homes in previously distant areas, as e-bikes keep commute times low and make these areas more accessible.


So, why not bring this idea to the hotel game? 🤔

I've seen quite a few small hotels for sale in Portugal that can't really be marketed as beach hotels because they're too far from the shore.

They're about a 10-minute drive, 45-minute walk, or 15-minute bike ride away from the beach.

The area's hilly terrain makes it tough for most people to consider walking or biking there every day.

And forget it if you have children or the elderly with you.

But with an e-bike, this could be perfectly manageable!

This is not just a theory

Unbound is a glamping resort outside Amsterdam allows you to rent an e-bike and zip into the city center in just 20 minutes.

It's a great example of how e-bikes can seamlessly connect more remote locations with nearby hotspots or urban areas.

#4 How hoteliers can leverage AI 🎙️

Last week, we transformed the task of sifting through hospitality giants' hefty annual reports into a treasure hunt with our custom GPT model.

I recently sat with Josiah Mackenzie from the Hospitality Daily podcast.

We discussed this custom GPT and tips on how hoteliers can leverage AI's power.

Make sure to tune in and discover how to leverage AI to make smarter, more informed decisions for your hotel.

Every other Wednesday, we're dropping 4 hospitality tips right in your inbox.

You can
subscribe here.

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