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#1 A lot to learn from Japanese Airbnb listings 🎌

‍Ever booked an Airbnb in Japan?

You would be surprised of the listing photos that show everything: cutlery, electronic devices, neighborhood maps—you name it.

At first, I thought, "Cutlery photos? Really?"

‍But then I realized—this is brilliant!

Imagine hotels doing the same.

Sure, lifestyle pictures are nice, but how about a gallery packed with every detail?

Guests could know everything about the property in 15 seconds of scrolling.... including if there's a spoon for your late-night ice cream binge.

When you break down this approach, you'll quickly realize it's a way to manage expectations.

After all, 80% of bad reviews come from unmet expectations.

Overwhelm guests with details.

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‍#2 Working with Instagram influencers 📸‍

I recently listened to Hospitality Daily's podcast with Don Barnett, and it was packed with some great tips on using social media influencers to promote hotels.

A few nuggets:

• First off, we know Instagram-based influencers are the way to go, but Don suggests skipping the big, pricey influencers.
  
• Instead, team up with local influencers who have 10k-50k followers. They’re more affordable and their recommendations feel like they’re coming from a friend.
  
• Of course, using these influencers to drive local traffic and boost WOM recommendations comes at a cost, but Don advises against paying influencers outright.
  
• Instead, offer them free use of your hotel’s services and a budget for food and drinks. They get a great experience, and you get genuine promotion.

Keep it local and fun to make the collab work for everyone!

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‍#3 Turning awful singing into profits 🎤

‍Continuing with the theme of utilizing unused space in hotels from the last newsletter, Matthijs Welle highlights the brilliance of Hotel Paradiso in Paris.

This hotel transforms unused spaces into cinema suites and karaoke rooms!

Both karaoke and cinema rooms are bookable directly on their website, too, meaning they can keep an eye on prices and adjust based on demand.

This clever use of space drives direct bookings, and upping the average revenue per guest. Glowing reviews keep guests flocking, creating a win/win cycle.

Hotel Paradiso’s approach shows that with a bit of creativity, every corner can become a profit center, making your hotel stand out and thrive. Check out Matthijs full post for more insights!

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#4 The '250-Leads' rule 📜‍

Struggling to get potential B2B clients to respond to your emails? David Kijlstra shares wisdom about the 250-leads rule.

Unlike companies with thousands of potential clients, hotel sales managers usually have just 250 local B2B clients (hence the name '250-leads rule'). With such a limited pool, every email must be spot-on.

‍But how?

‍David states that it’s all about proximity. Highlight your location and relevant experiences to make a big impact. Mention if the lead’s office is nearby, share success stories from similar clients, and note if their employees have stayed with you.

Research their values and culture too. If they prioritize sustainability, emphasize your eco-friendly initiatives.

Finally, craft messages so personal that the recipient can't help but respond. It’s 4D chess, my friends.

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Every other Wednesday, we're dropping 4 hospitality tips right in your inbox.

You can subscribe here.